- Date: July 24, 2025
- Categories: After EffectsIllustrator
🎬 Project Title: Motion Graphics – Explainer / Social Media / Promo Video
📅 Timeline: 2020 – Ongoing
🎨 Role: Motion Designer / Animator
🛠 Software Used: After Effects, Illustrator.
✨ Overview
This project focused on crafting dynamic visuals using motion to enhance communication and brand identity. The aim was to create smooth, engaging animations that captured attention and conveyed the message clearly — while maintaining design harmony and platform standards.
🧩 Responsibilities
🎞 Storyboarded and animated visual sequences from concept to completion
⚙ Designed assets or integrated supplied graphics into motion
🎯 Applied timing, easing, and transitions to elevate viewer engagement
🔊 Synced audio, SFX, or voiceovers to visual rhythm
📤 Exported for multiple platforms with correct aspect ratios & codecs
🧰 Tools & Techniques
Animation: 🌀 After Effects – keyframes, graph editor, expressions.
Design Integration: 🎨 Illustrator for asset prep
Techniques: ⏱ Motion tracking, parallax, kinetic typography, masking, morphing, transitions
⚠ Challenges & Solutions
Faced brief challenge — large asset files, unclear script, tight loop timing.
Solved by optimizing assets, collaborating with team, using expressions for smoother automation while keeping motion fluid and purposeful.
✅ Outcome & Feedback
🌟 Final animation delivered as per specs and style guide
🎯 Strong positive feedback on clarity, flow, and visual appeal
✔ Required minimal to no revisions — client/team praised attention to detail and creativity
🧠 Reflection
This project deepened my understanding of how motion can elevate static content and storytelling. It pushed me to be more detail-oriented with timing, transitions, and design consistency — and remains one of the most creatively fulfilling pieces in my portfolio.
